3 Simple Steps to Attract More Customers to Your New Business

Starting a business is an exciting venture, but it can also feel daunting—especially in today’s economic climate. How do you stand out and ensure customers find their way to your door? The good news is, there are simple, cost-effective strategies that can help.

Whether you’re a new business under a year old or an established one still trying to make your mark, these tips can help you grow your customer base and boost your visibility.

Step 1: Build a Routine for Growth

One of the keys to success is consistency. Dedicate time each day to work on your business—not just in your business. While managing day-to-day operations is crucial, growth requires focus on tasks like:

• Learning digital marketing techniques to expand your reach.
• Research your target audience and their needs.
• Staying informed about industry trends and local competition.
• Setting goals and outlining strategies to achieve them.

Break down these tasks into manageable steps. Keep a running list of what you need to work on and allocate time daily to chip away at it. By doing so, you’ll create a habit of continual improvement that drives long-term success.

Step 2: Shift Your Mindset on Selling

Selling is often one of the most intimidating aspects of running a business, especially for those who don’t consider themselves “salespeople.” However, selling isn’t about pushing products—it’s about solving problems.

Approach potential customers with the mindset that you’re here to help them. Position yourself as a problem solver who offers value, and your sales interactions will feel more natural and genuine.

Tips for improving your sales skills:

• Focus on listening to your customers’ needs.
• Highlight how your product or service solves their problems.
• Be approachable and authentic, not pushy.

The goal is to build trust and leave customers confident in choosing you over your competitors.

Step 3: Educate Your Audience

Sometimes, customers don’t fully understand why they need your product or service—or why they should choose you. That’s where education comes in.

Create content that answers common questions, showcases your expertise, and highlights what makes you unique. Video is particularly effective because it helps customers connect with you on a personal level. Use short clips to:

• Introduce yourself and your business.
• Explain the benefits of your offerings.
• Share success stories or tips related to your industry.

Don’t worry about perfection—authenticity resonates more than flawless production.

Bonus Tip: Partner with Your Chamber of Commerce

Joining your local chamber is one of the smartest moves a new business can make. Chambers provide access to networking opportunities, introductions to community leaders, and promotional support that helps you build credibility.

Chamber staff are invaluable resources who can connect you with other businesses and share insights about the local market. Plus, chambers often receive inquiries from visitors and residents looking for recommendations—meaning your membership can help get your business in front of a wider audience.

Final Thoughts:
Growing a business takes effort, but it doesn’t have to be overwhelming. By dedicating time to building your skills, adopting a customer-first mindset, and leveraging the support of your community, you’ll position your business for success. Start small, stay consistent, and watch your efforts pay off.

This post was inspired by ideas shared by Christina Metcalf, a storyteller who helps small businesses and chambers succeed through creative marketing strategies. Connect with Christina on Twitter or Facebook to learn more.